Strategy & Business
Turning complex concepts into viable, scalable venture architectures.
My work spans across different industries and disciplines, bridging the gap between business design and creative execution.
Turning complex concepts into viable, scalable venture architectures.
Transitioning high-fidelity concepts into functional, live digital products.
Building modern, memorable brand worlds from the ground up.

Full-lifecycle venture architecture for a self-awareness toolkit, driving everything from initial pricing strategy and branding to a funded Kickstarter and custom Lovable site.

Rebrand and pitch deck design for a Berlin-based SaaS financial workflow tool for architects. This directly helped secure a €2.5M seed round at a €25M valuation.

Complete brand overhaul, full web redesign and complex technical SEO migration to Lovable for a Belgian steel infrastructure company.
For the past year, I’ve been working as a Business Designer at Findo. We are operators who love building companies. Whether launching our own ventures or co-creating alongside founders, I step inside the business to shape both the product and the strategy, taking direct responsibility for making it a success.
Over my 4 years in design, I’ve shaped digital ecosystems across an eclectic mix of industries. I've scaled complex systems for multinational agency clients in fintech, healthcare, and supply chain, while independently freelancing for boutique brands in spirits, food, and pet care.
I hold a Master in Sustainable Innovation & Entrepreneurship from Antwerp Management School. I love building from scratch and so during my Master, I founded Arkdash, a B2B partnership platform built to connect the event industry (think Tinder meets LinkedIn for event stakeholders).
When I’m not building products, I’m fueling my own ecosystem. I'm usually working out, experimenting with new cooking recipes, or reading. I am deeply into music, from house and techno to 80s and hip-hop. And I am a massive lover of cats and dogs (as you might have noticed from the Lolo project).
Hi there, I'm Shrijaya! I’m a business designer with 4 years of experience bridging the gap between creative strategy and commercial execution to shape, build and scale impactful ventures.
Position
Business Designer
Experience
4 years
Current Company
Findo
Education
Master in Sustainable Innovation & Entrepreneurship, Antwerp Management School
